Concept Development ➔ Execution
Anniversary Sale
For Sur La Table’s 2024 Anniversary Sale, I was partnered with a designer and tasked with creating a concept that SLT could own and repeat for years to come, withstand a month of heavy, layered promotions, and cultivate lasting customer relationships. The result? SLT’s best Anniversary Sale to date + a concept they’ve continued to use.
A glimpse at our concept
Concept Manifesto
Concept Name
Concept Overview
Concept Mood Board
How we brought the concept to life — EMAIL
Introductory email to set the tone of the sale
Smaller introductory banner
Generic sale header
Private Label Sale banner
New Items Added banner
$19.72 Sale banner
Supporting email assets
Supporting email assets
Supporting email assets
Shop by Category banner (coffee)
Shop by Category banner (bakeware)
Shop by Category banner (dining & bar)
Shop by Category banner (cookware)
Shop by Category banner (kitchen tools)
Shop by Category banner (knives)
Final Days banner
Ends Today banner
How we brought the concept to life — PAID SOCIAL
Generic Anniversary Sale Paid Post
$19.72 Sale Paid Post
Display Ads
Display Ads
Display Ad
How we brought the concept to life — ORGANIC SOCIAL
How we brought the concept to life — WEBSITE
Updated hero on the brand page
Added customer quotes throughout the page to fit the theme
Added customer quotes throughout the page to fit the theme
Brand page additions
Integrated PLP Tiles and rebranded shop-by-category buttons
Additional Integrated PLP Tiles
Additional Integrated PLP Tiles